Building Brand awareness is one of the most crucial aspects of any marketing campaign. A strong brand will experience a rise in sales and build trust with the public much faster than an unestablished company. If you are currently seeking to increase the brand awareness of your business; it’s important to put a lot of focus on your signs. Well designed, and engaging signage that grabs your attention will allow your company to stand out from the pack.  There is an almost unlimited amount of ways in which you can market your business, and one of the most tried and true methods is still through the use of signs.

How Do Signs Increase Sales?

Don’t forget that business signs are quite frequently the first time a new potential client sees your branding and it’s a crucial first impression. If you don’t have a sign passersby don’t know you’re there. You not only need signs, you also want them to stand out, attract attention and be professional in their design to drive sales and traffic while continuing to build awareness. Signs often drive sales merely by being placed in the proper place.


It is a well known fact that signs can and do attract new customers. An important caveat is that your signs must be placed in a highly visible location. It seems obvious but you would be surprised at how many businesses place signage in locations that are not easily visible. You also want to make sure to make your signs clear, easy to read and make sure it can be read and recalled quickly.

Exude Professionalism

It’s no secret that people prefer dealing with companies that appear professional and show pride in their work and appearance. Making an investment in quality signs for your business will show that you are successful enough to invest in your brand. Investing in quality signage will show that your business is successful enough to invest in its brand. It will also ensure that the signs look like they were made by skilled workers rather than by amateurs.

Keep it Interesting

People will often notice slight changes to the environment. If a person travels the same route everyday they will absolutely notice if you hang a new sign. For this reason it’s a good idea to update your signage as frequently as possible. Changing signage does not mean altering or changing your core design though. You want to keep a single logo/branding and colors in place while updating information on current sales or offering holiday greetings.

Be Unique

There are so many varying styles, sizes and shapes of signage to choose from. From simple window lettering to complex banners and have a large monument signs. Choose the most unique design for your budget and situation. Having something that stands out will make it a recognizable feature of your business that will help to create the brand awareness you want. It may also become a landmark that people will use to navigate their way to your front door.

Sponsor an Event

Businesses that sponsor local events can usually display signs so the attendees know who the sponsors are. The event organizers will usually have different sizes available depending on how much your contribution is. This is a great option for building awareness both locally or on a national level if your budget allows.

Its Up to You

Building your business’s brand awareness can have a major impact on your marketing efforts, public perception, and profits.

Implementing a plan to include signs in as many ways as possible and you will be on your way to creating a loyal customer base that can recognize your brand among the competition while continuing to select your services or products time and time again while referring family and friends to do so as well.

Looking for ways to build your brand awareness? Contact the sign experts at Valle Signs & Awnings for a consultation today (516) 408-3440. Socialize with us on Facebook.


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