Quick answer: Valle Signs designed, fabricated, and installed a custom, double-sided illuminated medical office monument sign for South Shore Women’s Care — the OBGYN practice of Dr. Larissa Fomitcheva, MD, PhD, FACOG — at 57 Sunrise Highway in Lindenhurst, NY. We handled the sign permits and completed the installation in a single day. The result: a practice that’s easy to spot from a busy highway, with its services listed right on the sign. Need a monument sign on Long Island? Call (516) 408-3440.
When someone’s trying to find a doctor’s office for the first time, those last few hundred feet are where it all comes together — or falls apart. They’re watching house numbers, glancing at GPS, and scanning the roadside for anything that looks right. A clear, well-built monument sign turns that stressful moment into an easy one. And it quietly says something before anyone even parks: this is a practice that has its act together.
That’s exactly what this project was about. The Valle Signs team recently finished a custom monument sign for South Shore Women’s Care, the Lindenhurst OBGYN practice led by Dr. Larissa Fomitcheva, MD, PhD, FACOG. Here’s how it came together — the challenge, the build, and why a sign like this works so hard for a healthcare practice.
The challenge
South Shore Women’s Care sits right on Sunrise Highway in Lindenhurst — one of the busiest roads on Long Island’s South Shore. Traffic moves fast there, and drivers get only a few seconds to register a business before they’ve passed it. For a medical practice, that’s a real problem. Many new patients have never visited before, and they’re leaning on the sign to confirm they’re in the right place.
So the practice needed a sign that could pull off several things at once:
- Read clearly from both directions of traffic
- Show the doctor’s name and phone number at a glance
- List the practice’s key services
- Look polished and professional, not cluttered
- Help patients actually find the entrance
The medical office monument sign we built
We designed a custom monument sign with two clear parts: a bold header up top and a clean directory of service panels below.
A header you can read from the road
The top cabinet leads with the essentials — the Lindenhurst OBGYN specialty, Dr. Fomitcheva’s name, and the phone number — sized so a passing driver can take it in at a glance. The faces are internally illuminated, so the sign keeps working long after sunset, which matters on a road like Sunrise Highway where plenty of people are driving home in the dark. That kind of instant recognition is half the battle for any roadside sign.
Service panels that do the talking
Below the header, individual panels spell out what the practice offers:
- Pregnancy and Delivery
- Comprehensive Gynecology and Contraception
- Cancer Screening
- Menopause Wellness
- Incontinence and Bladder Care
- Hormonal Harmony Optimization
- Endometriosis and Fibroid Care
- Minimally Invasive Surgery
There’s a nice side benefit here. People learn what the practice does without ever opening a browser. Someone who’s driven past for months suddenly notices, “oh, they handle that too.” The sign becomes a little marketing engine that runs around the clock.
Double-sided and built to be seen
Because of where it sits, the sign is double-sided, so it reads clearly whether you’re heading east or west on Sunrise Highway. No matter which way someone’s coming from, the sign is doing its job.
How the installation went
We handled the whole project from start to finish — including the part most businesses dread: the permits. Valle Signs pulled the required sign permits ourselves, so the practice never had to decipher local sign code or chase down paperwork. That’s a big part of what we do, and it keeps projects moving instead of stalling out at the permit office.
The work included:
- A site visit to check sightlines and placement
- Sign permitting, handled by our team
- Fabrication at our 25,000 sq ft facility in Copiague
- Foundation and structural prep
- The monument sign installation itself
- Final leveling, alignment, and cleanup
And here’s the part the client loved: once everything was ready, the sign was installed in a single day. Minimal disruption, no drawn-out construction mess at the entrance — just a finished, professional sign by the end of the day. The practice added landscaping around the base afterward, which really finished the look.
The result
The finished sign gave South Shore Women’s Care:
- Much stronger visibility from a high-traffic highway
- A more established, professional presence
- An easier time for patients trying to find the door
- More exposure to everyone driving past, day and night
- Its full range of services spelled out right at the curb
For a practice that depends on new patients finding it, that’s a daily return on a one-time investment.
Why monument signs work so well for medical offices
Plenty of healthcare practices pour everything into online marketing — and that matters — but the sign out front is still one of the hardest-working pieces of advertising they own. It never takes a day off. It reinforces the brand, helps patients find the place, catches the eye of everyone driving by, and builds a little trust before anyone walks in.
It’s not just doctors’ offices, either. Dental practices, urgent care centers, and clinics all over Long Island rely on monument signs for the same reasons. For a lot of patients, that sign is the very first impression they get of you — so it’s worth getting right.
Frequently asked questions
How much does a monument sign cost on Long Island?
It depends on size, materials, and whether it’s illuminated, so pricing covers a wide range. The best move is a quick conversation about your site and goals, and we’ll give you a straight estimate. Call us at (516) 408-3440.
Do I need a permit for a monument sign in Lindenhurst or elsewhere on Long Island?
In most cases, yes — monument signs typically require a permit, and the rules vary from one village and town to the next. We handle permitting as part of our installs. On this project, Valle Signs pulled the sign permits so the client didn’t have to.
How long does a monument sign installation take?
Once the design and permits are in place, the actual installation is often quick. For South Shore Women’s Care, we completed the on-site installation in a single day.
Can a monument sign be double-sided and illuminated?
Absolutely. Double-sided faces are ideal for two-way traffic, and internal LED lighting keeps your sign working after dark. This project was both — internally illuminated and double-sided to read from both directions of Sunrise Highway.
Need a monument sign on Long Island?
If your business is tough to spot from the road, the right monument sign changes that — and changes how people see you before they even walk in. Valle Signs designs, fabricates, installs, and services monument signs across Long Island and New York City. Whether you’re opening a new location, replacing a tired old sign, or upgrading your curb appeal, we can help.
We’ve been at this since 2002 — family-owned, UL Listed, and licensed for sign work in NYC — operating out of our 25,000 sq ft facility in Copiague.
Ready for an estimate? Call Valle Signs & Awnings at (516) 408-3440 and let’s talk about your project.
Valle Signs & Awnings Inc. | 55 Decker St, Copiague, NY 11726 | (516) 408-3440