In the heart of Westbury, New York, there’s a horticultural haven that has been a staple of the community for decades – Hicks Nurseries, Inc. With a legacy of providing stunning plants, landscaping services, and all things green, Hicks Nurseries has long been a beloved destination for garden enthusiasts. However, they decided it was time for a change, a transformation that would elevate their brand recognition, enhance visibility, and ensure long-lasting durability. The solution? Front lit channel letters on an aluminum frame. In this blog, we’ll delve into how this project brought a vibrant transformation to Hicks Nurseries.

Enhanced Visibility:

The first goal of this project was to enhance visibility, and what better way to achieve that than with front lit channel letters? These letters are not just a sign; they’re an invitation to the world. The brilliance of these illuminated letters ensures that Hicks Nurseries is never missed, even on the darkest of nights. Passersby can’t help but notice the inviting glow that emanates from the letters, drawing them in like moths to a flame.

The front lit channel letters are strategically placed in a location that maximizes their visibility from different angles, ensuring that Hicks Nurseries is easily spotted from all directions. Whether you’re driving by or strolling through Westbury, the radiance of the letters is impossible to ignore, making it clear that something special awaits those who step inside.


Hicks Nurseries needed a solution that would stand the test of time, and front lit channel letters on an aluminum frame were the perfect choice. The durability of these letters ensures that they will weather the elements year after year. Rain, snow, or sunshine, these letters will continue to shine brightly, maintaining their inviting glow.

The aluminum frame provides not only structural stability but also protection against corrosion and rust, ensuring that the investment made by Hicks Nurseries will pay dividends for years to come. This durability is not just about withstanding the elements but also withstanding the test of time in a rapidly evolving business landscape.

Brand Recognition:

Brand recognition is essential for any business, and Hicks Nurseries understood the importance of making a strong statement. The front lit channel letters are more than just a sign; they’re a powerful brand identity. The unique font and design of the letters are instantly recognizable, becoming an integral part of Hicks Nurseries’ visual identity.

These illuminated letters not only enhance visibility but also reinforce the brand’s identity in the minds of customers. When people see those glowing letters, they immediately associate them with the exceptional quality and services that Hicks Nurseries offers. It’s not just a place to buy plants; it’s an experience, and the front lit channel letters convey that message loud and clear.

The transformation of Hicks Nurseries with front lit channel letters on an aluminum frame is a testament to the power of effective signage. It has enhanced visibility, ensured durability, and strengthened brand recognition. Hicks Nurseries is no longer just a destination; it’s a shining beacon in Westbury, drawing in customers and welcoming them to a world of horticultural wonder. The next time you’re in Westbury, follow the inviting glow of the front lit channel letters and discover the vibrant oasis that is Hicks Nurseries.

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