After investing in the design and installation of a custom sign for your storefront it is crucial to keep up with regular sign maintenance. As a business owner you want to make sure that it continues to have the same impressive look that is has on day one. In this post we will explain some key factors on why continued maintenance is very important.
Why would my sign need maintenance?
Some signage materials like Vinyl are not built to last indefinitely, and after being outside in the elements for an extended period of time they can start to fade, peel or get dirty. This can’t be prevented completely but with a beneficial maintenance program that includes cleaning at scheduled intervals the life of your signage will increase dramatically.
Make sure it works
Depending on the sign you have, illumination failure can be a frequent maintenance issue. If the bulbs on your sign go out you risk potentially losing business because customers can’t locate you or people may get a bad impression by weak or broken lighting.
Maintaining the correct bulbs is also very important. Having bulbs that are mismatched colors, dim or just not working make a sign look very unimpressive. It is important to make sure that all your signage is properly lit and visible to passersby. Having a maintenance program in place to make sure these issues are addressed promptly is important to your business’s image.
Keep it Up to Date
It depends on the type of sign you have but sometimes you may be able to use regularly scheduled sign maintenance to keep your signage current. Vinyl is very good for this purpose. Many times when changes are made to a business the signage is often forgotten. Edits or changes to your hours, contact info or website address that are left off a new sign can be very frustrating to customers when they can’t get in touch with you due to incorrect info. Use your maintenance program to keep your signs up to date and accurate.
The hardware used to keep your sign in place is also a crucial area to maintain and check regularly. Rusting hardware and peeling posts can not only give a poor impression – ‘How will they treat customers if this is how they treat their business’ – They are also a serious safety issue. If the hardware or any supporting structures fail, there is a risk of serious injury and the business owner is responsible. For this reason, continued regular maintenance and inspection of your signage is crucial.
Not only is there benefits to regular signage maintenance but in many cases it is very much a necessity to not only protect your investment, branding and image but also to make sure people in your community and your customers are safe. The big question is what kind of maintenance program you need. You can choose to maintain your signs reactively by calling your contractor only when a problem arises.
Or you can practice a preventative schedule with thorough inspections that will catch problems before they become a safety issue or damaging to your brand.
If you are active with maintaining your signs before problems happen, it will save you from a lot of unwanted expenses and potential problems in the future. You also won’t have to worry about downtime that can cost you business when problems do occur.
Valle Signs offers planned preventive maintenance programs so your signage will continue to provide the same great impression that it gave the day after installation.
We value our customers and understand the importance of their investments. When we install new signage we see it as just the first step in a continuing relationship. We have many years of experience in the area of sign maintenance and can help to make the process as smooth and stress free as possible for you.
If you have any questions or would like information on sign maintenance and repair, don’t delay – contact Valle Signs today to find out how we can help you – (888) 254-7322